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HUMMER is a brand of trucks and SUVs that were initially marketed in 1992 by AM General, a subsidiary of General Motors. The brand is famous for producing large, rugged vehicles that are designed for off-road use and military applications. HUMMER vehicles are known for their distinctive appearance, with a boxy shape, imposing grille, and rugged styling that sets them apart from other SUVs on the market.

HUMMER vehicles were inspired by the military HMMWV (High Mobility Multipurpose Wheeled Vehicle), also known as the Humvee, which was used by the U.S. military. The H1, the first civilian model sold by HUMMER, was based on the military Humvee and featured similar rugged construction and off-road capabilities. The H1 quickly gained a reputation for being one of the most capable off-road vehicles on the market, attracting buyers who sought a vehicle that could handle challenging terrain with ease.

In 1999, General Motors acquired the rights to the HUMMER brand and began production of the H2, a smaller and more affordable version of the H1. The H2 was designed to appeal to a wider audience by offering the rugged styling and off-road capabilities of the H1 in a more practical and everyday-friendly package. The H2 was a commercial success and helped to popularize the HUMMER brand among consumers.

Despite its popularity, HUMMER faced criticism for its large size and fuel consumption, which led to increased scrutiny from environmental groups and regulators. In 2009, as a result of the global financial crisis and changing consumer preferences, General Motors announced that it would discontinue the HUMMER brand.

In recent years, there has been renewed interest in the HUMMER brand, with General Motors announcing plans to revive the brand with an electric vehicle called the HUMMER EV. The new HUMMER EV is set to be a high-performance electric truck with advanced technology features and off-road capabilities. It is expected to be a more environmentally friendly alternative to traditional HUMMER vehicles, addressing concerns about fuel consumption and emissions.

HUMMERwas established in 1992. To learn more about the brand's history, its founder, or other fascinating details, please click the link <a href="http://https://en.wikipedia.org/wiki/Hummer">"History of HUMMER"</a>.