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PROTON is a Malaysian automobile manufacturer that was established in 1983. The brand has made significant contributions to the Malaysian automotive industry and has gained recognition both locally and internationally for its range of vehicles. PROTON stands for Perusahaan Otomobil Nasional (National Automobile Company) and was founded with the aim of creating a national car brand for Malaysia.

PROTON's journey began in 1983 when it signed a joint venture agreement with Mitsubishi Motors Corporation of Japan. This partnership allowed PROTON to gain access to technology and expertise from Mitsubishi, enabling the brand to develop its own vehicles. In 1985, PROTON launched its first car, the Proton Saga, which became a popular choice among Malaysian consumers due to its affordability and reliability.

One interesting fact about PROTON is that the brand initially faced challenges in gaining acceptance from Malaysian consumers who were more accustomed to foreign car brands. To overcome this, PROTON implemented a "Buy Malaysian-made Cars" campaign, encouraging Malaysians to support their national car brand. This campaign helped to boost PROTON's sales and establish its presence in the Malaysian market.

In terms of technology, PROTON has made significant advancements in the development of fuel-efficient and environmentally friendly vehicles. The brand has introduced various innovative technologies in its cars, such as the Proton Intelligent Drive Assist System (PIDAS) which provides drivers with real-time information and assistance to improve driving performance and safety.

PROTON has also been at the forefront of electric vehicle (EV) technology in Malaysia. In 2020, the brand launched the Proton X50, its first model equipped with a 1.5 litre turbocharged engine and a seven-speed dual-clutch transmission. The Proton X50 also features an intelligent infotainment system and advanced safety features, making it a popular choice among Malaysian consumers.

Overall, PROTON has played a significant role in shaping the automotive industry in Malaysia and has proven to be a successful national car brand. With its commitment to innovation and technology, PROTON continues to strive for excellence in producing quality vehicles for its customers.

PROTONwas established in 1983. To learn more about the brand's history, its founder, or other fascinating details, please click the link <a href="http://https://en.wikipedia.org/wiki/Proton_(automobile)">"History of PROTON"</a>.